MSI Cancels GeForce RTX 3060 Ti SUPER 3X Launch

According to, HKEPC reported that NVIDIA requested MSI to recall its RTX 3060 Ti SUPER 3X graphics card series just a week after it began shipping to retailers.

The custom GPU was based on the SUPRIM cooling but was downgraded to the ‘SUPER 3X’ series. NVIDIA asked MSI to withdraw the product, as the name might lead customers to believe that a “GeForce RTX 3060 Ti SUPER” SKU had been released by NVIDIA, negatively impacting other partners’ RTX 3060 Ti graphics card sales. MSI initially planned to extend its SUPRIM brand into the performance segment but decided to create a new brand extension called “SUPER 3X.” Unfortunately, the co-branding effort was unsatisfactory, with traces of the old SUPRIM brand remaining on the card’s backplate.

The downgraded GPU displeased NVIDIA and led to the cancellation of the product launch. While NVIDIA has yet to introduce a SUPER GPU for the RTX 40 series, it remains a possibility. MSI’s use of the SUPER branding for the RTX 3060 Ti could have implied that it was an NVIDIA SKU, causing confusion for consumers.

MSI has removed the product from its website, and any cards that may have already been sold could become collectible items. This situation could have been prevented if NVIDIA’s product guidelines were more explicit or if MSI had restricted the SUPER 3X series release to Asia.

The NVIDIA GeForce RTX 3060 Ti is a high-end graphics card that was released on December 1st, 2020. The GeForce RTX 3060 Ti is powered by the GA104 GPU, a sizable chip with a die area of 392 mm² and an impressive 17,400 million transistors.

To meet the product’s target shader count, NVIDIA has disabled some shading units, unlike the fully unlocked GeForce RTX 3070 Ti, which uses the same GPU but has all 6144 shaders enabled.

The RTX 3060 Ti boasts 4864 shading units, 152 texture mapping units, and 80 ROPs, along with 152 tensor cores to boost the speed of machine learning applications and 38 ray tracing cores. NVIDIA has also equipped the GeForce RTX 3060 Ti with 8 GB GDDR6 memory, connected via a 256-bit memory interface. The GPU operates at a frequency of 1410 MHz, which can be boosted up to 1665 MHz, while the memory runs at 1750 MHz (14 Gbps effective).

Yabes Elia

Yabes Elia

An empath, a jolly writer, a patient reader & listener, a data observer, and a stoic mentor

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