research Archives

Esports Has 400 Million Gen Z Fans and a Business Model That Still Barely Works

A new esports study has arrived with a wonderfully large number attached to it. According to The Esports Generation: Who They…

For years, the standard PC publishing playbook looked almost suspiciously settled. Put your game on a major storefront, accept the…

The games business loves a blockbuster narrative. Every quarter, the spotlight swings back to the same giants: the forever games,…

Here’s the thing about the future of work: we were promised robots would take over the boring stuff so we…

The tech industry’s favorite two-word explanation in 2026 might be “because AI.” Convenient, neat, investor-friendly — and maybe a little…

In March 2026, researchers from the London School of Economics dropped a report with a title that sounds like it…

Let’s start with a comforting thought: humanity, as a whole, is actually doing… okay. Not “everything is perfect” okay. More…

If you only read headlines, you’d think modern kids are one TikTok away from societal collapse. Low attention spans. No…

For years, mobile gaming had a pretty forgiving growth formula: buy a lot of installs, celebrate the charts, and deal…

The PC market was supposed to be settling into something resembling normal. Not exciting, not disastrous, just the usual cycle…