PC Shipments Slip in Q2 2026 as Component Costs Turn Up the Heat
The global PC market lost momentum in the second quarter of 2026, with shipments of desktops, notebooks, and workstations falling…
Category: Industry
The End of Startup Fantasy: Unicorns, Unit Economics, and Other Imaginary Creatures
There was a time, not very long ago, when working at a startup sounded like joining the future before everyone…
Xbox’s 3,200 Layoffs Signal a Brutal Reality Check
Xbox has just announced the most significant restructure in its history, and this is not the usual corporate “we are…
Esports Has 400 Million Gen Z Fans and a Business Model That Still Barely Works
A new esports study has arrived with a wonderfully large number attached to it. According to The Esports Generation: Who They…
Bolt Wants to Crash the GPU Competition and It’s Starting With Creators, Not Gamers
For a market that has spent years acting like “GPU competition” means choosing which Nvidia card you can’t afford this…
GTA VI’s Price Tag Is Official, and Rockstar Just Told the Entire Industry to Buckle Up
For months, everyone knew Grand Theft Auto VI was going to be expensive. The only real mystery was whether Rockstar would stop…
PC Gaming’s Quiet Rebellion: Direct-to-Consumer Sales Just Crushed the $1 Billion Mark
For years, the standard PC publishing playbook looked almost suspiciously settled. Put your game on a major storefront, accept the…
In-Game Ads Are Already Here. The Real Question Is How Weird the Industry Wants to Make Them
When people hear “ads in games,” they tend to imagine the worst version immediately: a boss fight paused by a…
Bad Benchmarks, Big Demand: How Lisuan Tech Sold 30,000 GPUs Anyway
You would think a new graphics card needs killer benchmarks to make a splash. Apparently not. Chinese GPU startup Lisuan Tech has…
PC Gaming Spending 2026: Middle Class Is Getting Richer
The games business loves a blockbuster narrative. Every quarter, the spotlight swings back to the same giants: the forever games,…